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Legal Pricing Masterclass


  • Akin Gump Strauss Hauer & Feld LLP 1111 Louisiana Street Houston, TX, 77002 United States (map)

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.  

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services
  • Credibly demonstrate value to clients and to increase price-setting discretion
  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price
  • Understand leading pricing practices within the legal market
  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes